By Dylan Street, Guerrilla Marketing
Hey there, shed enthusiasts! Dylan Street here, the CEO of Guerrilla Marketing (www.guerrillafirm.com), and we’re going to dive into how YouTube can be a game-changer for your shed business.
First things first, imagine yourself as the Bob Ross of shed-building. You’re the influencer in the shed industry, and YouTube is your canvas. Share your knowledge, display your products, and show your audience that you’re the real deal. They’re interested in what you’re selling, so why not be the one to tell them all about it?
Filming the behind-the-scenes process of how you craft your sheds is a fantastic way to engage with your audience. People love seeing how things are made, especially when they’re investing in them. It’s like those cooking shows where they take you through every step of the recipe — except instead of baking a cake, you’re building a shed!
Show off your team’s culture, too. Create videos that highlight the folks behind your amazing products. This helps your audience connect with your brand on a personal level, adding a human touch that’s often missing in the digital world.
Consider vlogs as well. This doesn’t mean you need to start documenting every second of your life. But regular updates or a series of quick tips about shed maintenance and selection? That’s the kind of content your audience will love and value.
Thinking of running paid video ads? Well, to run them on Google, they need a home — and that’s where YouTube comes in. You can host your ads there and reach a wider audience who are watching similar content.
Make sure your YouTube channel looks the part. A high-quality banner and an eye-catching profile picture can leave a strong impression. It’s like dressing up for a job interview — you want to look your best.
Here’s a little secret: Your video descriptions are your best friends for YouTube SEO. Include relevant keywords to help your videos show up in search results when users look for shed-related content.
And finally, always link back to your website in your video descriptions and make sure your contact information is readily available. This can direct potential customers straight to your virtual doorstep.
To wrap it up, using YouTube for your shed business is like having a Swiss Army Knife. It’s a multipurpose tool that can educate, entertain, and advertise, all while connecting you with your audience. So, get out there and start filming — your YouTube journey awaits!